We are the #1 talent agency representing
top soccer players and content creators
across Mexico, LATAM, and the US
Hispanic markets
about
US
SPG was the very first and is now the largest talent management agency in Mexico, combining two powerful industries: sports and digital, while representing many of the most renowned figures in soccer and content creation across the Mexican, LATAM, and US Hispanic markets.
Born in Mexico
Built for the Global Stage.
StayPro Group started in Mexico with a mission to redefine the talent agency role and today, we proudly operate as a registered company in both Mexico and the United States, expanding our reach, impact, and mindset.
Proud
Partners of:
Discover why we're
the leaders in both
of our divisions
the
of our divisions
Talents revenue
increase guaranteed
Based on previous year’s revenue benchmarking.
Of talents projects
come from our teams
Total monthly
video views
Exclusive talents represented
Total social followers
across our talent roster
Years on the
market
Brands & companies trusted our talents
Projects successfully
completed
Year-over-Year (YoY)
growth from 2023 to
2024
MiSsion
To be a true partner in our talent’s success.
VIsion
Become a leading factory of superstars on the global scale who make a positive impact in the sports and entertainment world.
CLIENTS TRUSTED
IN OUR TALENTS
Values
STAY
Founders' Story
From College Dreams
to Industry Leaders
Founders' Story
From College Dreams
to Industry Leaders
What could Poland and Mexico possibly have in common? At first glance, not much. Two countries on different continents, separated by more than 10,000 kilometers. But for Pati (Polish) and Rafa (Mexican), their meeting at a university in New York in 2013 proved otherwise. As fate would have it, they were more alike than they ever imagined.
Founders' Story
The Birth of a Vision
Rafa, a former soccer player with big dreams, always knew he wanted to stay connected to the sport. After his athletic career, he worked for top sports corporations in New York but noticed a glaring gap in the market: There was no talent agency in LATAM dedicated to helping Latino soccer players maximize their earnings, protect their image, and secure financial stability after retirement. With a clear mission and an unwavering sense of purpose, Rafa decided to create StayPro.
Founders' Story
A Leap of Faith
A Leap of Faith
For Pati, the move was anything but easy. She didn’t speak Spanish (except for a few bad words) and knew no one. To make matters worse, a massive earthquake in 2018 destroyed her paperwork at the immigration office, making it impossible for her to get a job.
Founders' Story
Building an Empire
Building an
Empire
Fast-forward 10 years of pure craziness—and StayPro Group is now the first and largest talent management agency in LATAM, representing some of the biggest names in soccer and content creation. With stunning headquarters in the heart of Polanco, Mexico City, and features in prestigious publications like Forbes Mexico, the agency has become synonymous with excellence in both sports and entertainment.
If you want to go fast, go alone.
If you want to go far, go together.
If you want to go fast, go alone.
If you want to go far, go together.
Looking to make a difference?
Let’s make it happen
together.
At StayPro Group, we don’t just work together we win together. Our culture is fueled by bold ideas, relentless drive, and a shared commitment to shaping the future of sports and entertainment across LATAM and beyond.
Inside Our World:
Our vibrant headquarters in Polanco, Mexico City, is where creativity meets hustle. From collaborative brainstorming sessions to celebrating major wins (and we celebrate big!), our team thrives in a fast-paced, high-energy environment where every day is an opportunity to make an impact.
How We Roll:
Innovation First: We embrace new ideas and cutting edge strategies to stay ahead.
Collaboration is Key: Success is a team sport no one wins alone.
Global Vision: We think beyond borders and aim to create a global impact.
We believe that different perspectives drive better ideas. Proudly 60% of the StayPro Group team are women, and 80% of StayOnSocial is led by women. We foster an inclusive environment where everyone regardless of gender, sexual orientation, religion or background is welcome and valued. We are proud to be an LGBTQ+ friendly workplace where diversity isn’t just accepted it’s celebrated.
Why Join Us?
At StayPro Group, you’ll work with a team that values initiative, creativity, and results. Whether it’s managing elite soccer players or leading the next generation of digital creators, we’re focused on delivering real impact and meaningful growth.
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Redefining The Game
Create with Purpose. Grow with Strategy.
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Talk
to US
Got a project in mind? Let’s make it happen.
Whether you’re looking to collaborate with the biggest names in soccer and the digital world, or you’re a rising star ready to take your career to the next level—we want to hear from you.
Brands, Agencies, and Entertainment Entities:
Request a talent quote and discover how our roster of elite athletes and top creators can help you make a real impact.
New Talent:
Think you’ve got what it takes? Send us your details we’re always on the lookout for the next superstar.
Whether you’re looking to collaborate with the biggest names in soccer and the digital world, or you’re a rising star ready to take your career to the next level—we want to hear from you.
Brands, Agencies, and Entertainment Entities:
Request a talent quote and discover how our roster of elite athletes and top creators can help you make a real impact.
New Talent:
Think you’ve got what it takes? Send us your details we’re always on the lookout for the next superstar.
Brands, Agencies, and Entertainment Entities:
Request a talent quote and discover how our roster of elite athletes and top creators can help you make a real impact.
New Talent:
Think you’ve got what it takes? Send us your details we’re always on the lookout for the next superstar.
What could Poland and Mexico possibly have in common? At first glance, not much—two countries on different continents, separated by more than 10,000 kilometers. But for Pati (Polish) and Rafa (Mexican), their meeting at a university in New York in 2013 proved otherwise. As fate would have it, they were more alike than they ever imagined.
Both were ex-professional athletes, brought to the U.S. on full NCAA scholarships they couldn’t otherwise afford. Both were foreigners navigating a new culture, both raised to work hard from a young age and, let’s be honest, both pretty terrible at English back then (😂). More importantly, both shared a global mindset and an unstoppable drive to overachieve.
Rafa, a former soccer player with big dreams, always knew he wanted to stay connected to the sport. After his athletic career, he worked for top sports corporations in New York but noticed a glaring gap in the market: There was no talent agency in LATAM dedicated to helping Latino soccer players maximize their earnings, protect their image, and secure financial stability after retirement. With a clear mission and an unwavering sense of purpose, Rafa decided to create StayPro.
In year 2015, he launched the agency with nothing but his savings and one player—his best friend from his junior club. Despite multiple offers from investors and partners, Rafa refused to give up ownership, choosing instead to bet everything on his vision. Operating from the U.S., he began building what would become a game-changing agency.
Meanwhile, Pati was making waves in the corporate world. Working in digital marketing for a billion-dollar financial company in New York, she tirelessly pushed to convince her boss that social media and influencer marketing were the future. Her persistence paid off—she successfully established a new department dedicated to these emerging strategies.
Just when life seemed to be falling into place, everything changed. Both Rafa and Pati’s visas were not renewed, forcing them to leave the U.S.—a moment that felt like a crushing setback. After careful consideration and the promising early success of StayPro in Mexico, they made a bold decision: to move to Mexico and give the business everything they had.
For Pati, the move was anything but easy. She didn’t speak Spanish (except for a few bad words) and knew no one. To make matters worse, a massive earthquake in 2018 destroyed her paperwork at the immigration office, making it impossible for her to get a job.
With plenty of free time and her passion for social media, Pati started connecting with female Mexican creators on Instagram. Invited to PR events, she quickly built relationships with influencers striving to turn their social media presence into a full-time career. What struck her most—besides how warm and welcoming Mexicans were—was the lack of professional guidance for content creators. Many didn’t know how much to charge brands, how to negotiate, or how to protect their careers in the long run.
Seeing an enormous opportunity, Pati proposed an idea: StayOnSocial, a new division within StayPro focused on helping digital creators elevate their careers and maximize their income through brand partnerships. With Rafa as her business partner, StayPro Group was officially born—two divisions, one mission: to be a true partner in talent’s success.
Fast-forward 10 years of pure craziness—and StayPro Group is now the first and largest talent management agency in LATAM, representing some of the biggest names in soccer and content creation. With stunning headquarters in the heart of Polanco, Mexico City, and features in prestigious publications like Forbes Mexico, the agency has become synonymous with excellence in both sports and entertainment.
Rafa and Pati’s partnership extends beyond business. As Co-CEOs of StayPro Group, they split responsibilities while continuing to push their professional boundaries. Rafa completed his MBA and the BEMS program at Harvard Business School, while Pati earned her BEMS and an Executive MBA (PLD) from Harvard. Today, they are sought-after speakers at national and international conferences, sharing insights on the sports and creator economy sectors.
At StayPro Group, our journey is proof that with passion, resilience, and a bit of crazy, anything is possible.
